Hyperlocal is a word that describes anything that is focusing on matters of a small community or geographical area. It’s also an adjective that perfectly describes what makes Foxboro’s Timbertop Country Store so unique. It’s also a fact that’s not lost on store owner Sydney Bearinger.
“We rely heavily on the support of our local community,” he says. “We do our best to create strong relationships with local contractors, farmers and whomever enters our store. We celebrate our store and our customers annually with an appreciation barbeque and an in-store sale.”
It’s easy to see where Sydney gets this sense of community.
“As a dairy farmer, I started distributing products related to cropping and got to greatly enjoy the retailing experience,” he explains.
With his background in farming and construction, combined with his love of the retailing experience, it was a natural progression to open a country store. And not just any country store, but one that – thanks to their 11,000 square foot facility – stocks some of the finest lumber and equipment in the area.
Despite being a local amenity, Sydney does face challenges.
“Being a smaller store, the level of competition is strong when competing against the big box stores. We overcome these challenges by offering competitive prices and service that is undoubtedly better than our competitors are,” Sydney says.
No matter what challenges Sydney’s come across in his career, it always goes back to the one thing that keeps him going: community. He’s reminded of the time he made his first sale at Timbertop.
“The first sale was almost like the cutting of the ribbon and was assuring that we, with the support of our local community, could make this store a success,” he remembers. “We still experience that same pleasure and excitement in assisting each customer and with each sale, knowing that our valued customers have been provided with an excellent shopping experience and with a quality product.
“It was a relief when the day to open finally rolled around and we were able to open the doors and welcome people in. A lot of hard work went into being prepared for that day.”
Truly the definition of hyperlocal.